Last night I began making a mental list of what I need to take care of this week. I have seven days to completely conquer this list before my life changes. On May 14th there is a new beginning. I start a new job. No longer will I be a work-at-home-mom, but instead a going-into-the-office-mom who juggles work, a professional blog, family life, commitments, and time with my husband. I used to always say, “I don’t know how working moms do it. I’d lose my mind having to work AND do everything at home.” Yet here I sit, mentally preparing for a life altering shift in our family dynamic.
Next week I begin a job in Social Media for a big company in the Houston area. I’ll announce it later, as soon as I officially step foot into my office, but it’s got me thinking. If you’re a professional blogger, what are your goals? Are you ACTUALLY seeing the big picture and potential there is for bloggers who are social media savvy? Or do you sit behind the computer waiting for the next free product brands want to send you? There’s something bigger out there. Trust me.
1. The Ability To Tell Our Story: Most, if not all, of us start off with the mindset that we want to tell people our story. We want to show the world pictures of our children and write about how Motherhood has changed us. There’s no hidden marketing hyperlinks, sponsored posts, or product reviews. Just us and our family.
2. Having a Hobby: Sometimes? That’s all we need. We’re Stay-At-Home-Moms who spend every waking hour with Dora in the background, up to our knees in toys on the floor, and buried underneath loads of laundry. Or is that just me? A hobby. It keeps us sane.
3. Sharing Our Talents: From gardening to crafts and all the way back to health and fitness, women are talented and we love sharing that talent with other people. Often we look for accolades and, secretly, hunt for the opportunity to take our talent to the next level through blogging.
4. Being Part of a Community of Like-Minded Women: Heck. When I started my blog back in 2007, all I wanted, more than anything, was to meet ONE person who was like me, who understood what I was going through, and was willing to read blog post after blog post about it. Little did I know that blogging would bring on some of the most amazing women that I’d be best friends with for years to come.
|Influential Mom Bloggers from Left to Right: Niri from MommyNiri.com, Myself, and Dwan from MommaDJane.com|
5. Becoming Published: Whether that be a book or a column in a newspapers. Mom Bloggers are actively looking for ways to take blogging and writing up an octave. I’ve lost count of those who have written books about being a Power Mom, Cookbooks with all their famous recipes, and some? Some have garnered the attention of newspapers and magazines making writing a possibility.
6. Making Money: We all want to make money, especially if we’re a stay-at-home-mom. Once I realized there was a potential for an extra income, I wanted to learn all there was about monetizing and how I could do it authentically.
7. Getting Free Products: Putting money aside, sometimes bloggers just want the “free” stuff. Sometimes there’s a new baby and off-setting the costs of a crib, stroller, car seat, etc. is well worth it. The ability to shower the kids with the latest toys and clothes for Back-to-School, Birthdays, and Holidays actually aids the family without having to budget that into the bring-home-pay. Blogging for products, in my mind, is fine if your goal is to benefit your family with items you couldn’t afford to purchase yourself.
8. Going on Trips: This one is hard. You see? Jumping on a plane to fly to LA for a press junket is absolutely amazing. Heading to NYC to meet with a big brand is encouraging. Meeting CEO’s of big companies and interviewing celebrities has become some of my favorite memories in blogging. To be honest? I love traveling, but it doesn’t fit my lifestyle as well it does for other bloggers. Bloggers want to be invited. Sometimes? The goal is simply being recognized by brands and feeling important enough to represent them on big trips.
|Liz from A Nut in a Nutshell and Myself at the Red Carpet Premiere of Disneynature’s Chimpanzee|
9. Opening a Media Company: After a few years, Mom Bloggers are seasoned marketers for the biggest audience in the United States…. other Moms. We’ve done everything from consulting, organizing blog tours, creating campaigns, running marketable Twitter parties, and learning all there is in Social Media Marketing. Opening our own Media Company is never in our head, but sometimes? It’s simply the only reasonable next step forward.
10. Finding a Permanent Social Media Job: We live and breathe social media. Sometimes we dream in hashtags. I think we get to the point where we feel confident enough to help other local companies, small businesses, and, eventually, big brands with THEIR Social Media Marketing Plan.
That’s where I am. Next week, I’ll be the Social Media Producer for one of the biggest news stations in Texas. How did this happen? How is it that I started off in front of my computer, holding my restless infant (who’s 5-yrs-old now, by the way) and blogging about sleepless nights and am now spearheading social media efforts for this big company in Houston?
I’m positively urging all of you, whether you’re a seasoned blogger or not, to openly evaluate your blogging goals….. often. Take a step back every 4-6 months and direct yourself accordingly. Don’t be afraid to dream big, because if there is ONE thing I’ve learned about being in this blogging space? It’s that ANYTHING is possible.
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