I’m a Momma to three beautiful children, children whom I formula fed. Although studies show breastfeeding is best, I just couldn’t do it. Call it lack of support. Call it lack of energy. Call it frustration, however, when my newborn wouldn’t latch on, Formula deemed the best method for our family. So I used it with my next two babies.
When you’ve made the decision to formula feed, most Mothers will agree it can be confusing to decide on a brand and type of formula. You’re overwhelmed with guilt for not being able to breastfeed and now commercials and companies are telling you that only National Name Brand formulas provide the essential nutrients that your sweet newborn needs.
Do you believe them and how does your budget feel about it?
Thanks to information I received from Mom Select, I’ve learned that the maker of Enfamil, Mead Johnson, created false advertising by stating that Store Brand infant formulas do not provide the same nutritional benefits as Enfamil. They have since lost in a court case against PBM Products, maker of Store Brand infant formulas.
Enfamil Lipil ring a bell? Our budget suffered immensely when we, as Parents, made the difficult decision to buy Enfamil Lipil over Store Brand baby formula when my second child was born. We believed the false facts, Enfamil stated, that their formula was as close to breast milk as you can get and more nutritionally sound than other Store Brand options.
The landmark baby formula court case results:
“Store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil.”
Momma Findings Thoughts On This:
When I heard the news, my heart grew angry knowing we spent over $1,200.00 MORE with our next two babies just by choosing Enfamil Lipil. I, for one, feel like Moms like me have been taken advantage of. We all want whats best for our children and when breastfeeding is not an option, we looked for the the “next best option” according to Ads, Magazines, and Experts. Mead Johnson played on that emotional fact, offering and exposing false advertising.
Mead Johnson is now banned from saying things such as “It may be tempting to try a less expensive store brand, but only Enfamil LIPIL is clinically proven to improve brain and eye development,” or “There are plenty of other ways to save on baby expenses without cutting back on nutrition.”
Jaw Dropped. Fists Clinched.
Plenty of other ways to save on baby expenses without cutting back on nutrition?!! Yeah, that would be cutting back on buying over-expensive and false leading formula brands made by Mead Johnson.
According to BNET.com, the judge said the company was desperate:
As I think about how much money we could have saved, I’m eager to let other parents know about this Groundbreaking Infant Formula Case before they make the same mistake.
More Information on the Case:
Momma Findings Asks You:
– What are your thoughts on this case?
– Are you or did you use a National Name Brand or Store Brand Formula?
– What was the reason behind your Formula Brand decision?
– How does this case make you feel? Angry? Misled?
– Will you or can you trust Mead Johnson, Enfamil Formulas, again?
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