A few weeks ago, one of our neighbors came over with her son’s American Eagle hoodie. She says, “My son is in college and this doesn’t fit him anymore. You think your son might like it?” After taking a look, I thought to myself Yeah, it’s his style. I told her thank you and went inside to show my son. As he looked over the jacket, I said, “It’s American Eagle. Do you like it?” He looked up with a smile on his face and said, “Yeah, it’s cool, but what’s American Eagle?”
Then it dawned on me… my kids don’t know name brands. Is that a good thing or a bad thing?